News – 57 Facets Studio

Founder Story

Founder of 57 Facets Studio - Alexis Elsey - Ex Tiffany, Ex Rare Carat, Ex Brilliant Earth - Making Diamonds Uncomplicated Read more...

How to Shop for a Diamond When You Have No Idea What You’re Doing

The Honest Truth? Diamond Shopping Isn’t Built for Beginners. You’re not supposed to have a cram-sesh to become an expert in diamond nuances beyond the 4C's. Or know if “Excellent... Read more...

Here’s Why I Built 57 Facets Instead<

I Used to Work at Tiffany. Here’s Why I Built 57 Facets Instead By Alexis Elsey – GIA Graduate, Former Tiffany & Co. Diamond Specialist, Rare Carat Ghostwriter, Head of Product at Precious Carbon, Founder of 57 Facets Before I launched 57 Facets, I worked in almost every corner of the diamond industry. I’ve sold multi-million dollar stones at Tiffany. Ghostwrote for startup founders at Rare Carat. Built product roadmaps at a next-gen diamond platform. Personally sourced and sold over $10 million in rings to everyone from first-timers to billionaires.... Read more...

What Actually Matters When Buying a Diamond (And What Doesn’t)

What Actually Matters When Buying a Diamond (And What Doesn’t) By Alexis Elsey – GIA Graduate, Former Tiffany & Co. Gemologist, Founder of 57 Facets If you’ve started researching engagement rings, you’ve probably seen the phrase “The 4 Cs” about 47 times already. Cut. Color. Clarity. Carat. They sound scientific. Objective. Like if you just study hard enough, you’ll unlock the secret formula to the perfect diamond. But here’s the real formula most people miss: Not all Cs are created equal. The Problem with “The 4 Cs” Framework It’s not... Read more...