Why I Built 57 Facets

By Alexis Elsey – Founder, GIA Gemologist, Diamond Nerd, Ring Whisperer

This brand exists because I got tired of watching people spiral.

Smart, thoughtful people. People who love deeply and want to get it right. People who open 30 tabs and somehow feel less confident with every one.

I’ve been in this industry for over a decade — sold 7-figure stones, worked at Tiffany, wrote for Rare Carat, ran product at a diamond startup.

I’ve seen what works, what doesn’t, and what breaks people’s brains when all they want is a beautiful ring that feels like the right one.

So I built the experience I wish existed back then — for them, and maybe for you too.

No filters. No fake choices. No fluff.

You pick the size. You pick the style. I hand-pick the diamond — to standards I spent years developing.

It’ll be colorless, eye-clean, GIA or IGI certified, and actually stunning in real life — not just on a spreadsheet.

Because you shouldn’t need a gemology degree to propose. That’s my job.

You just need something that feels right. I’ll make sure it is right.

Welcome to 57 Facets. Let’s keep it simple — and unforgettable.