I Used to Work at Tiffany. Here’s Why I Built 57 Facets Instead
By Alexis Elsey – GIA Graduate, Former Tiffany & Co. Diamond Specialist, Rare Carat Ghostwriter, Head of Product at Precious Carbon, Founder of 57 Facets
Before I launched 57 Facets, I worked in almost every corner of the diamond industry.
I’ve sold multi-million dollar stones at Tiffany. Ghostwrote for startup founders at Rare Carat. Built product roadmaps at a next-gen diamond platform. Personally sourced and sold over $10 million in rings to everyone from first-timers to billionaires.
And after all that?
I realized no one was building a ring-buying experience that actually worked for real people.
I’ve Seen the Industry From Every Angle
At Tiffany & Co., I learned how much emotion lives inside a ring box — and how powerful great service can be.
At Rare Carat, I saw the data, the buyer pain points, the Reddit spirals, the pressure to scale faster than trust could be earned.
At Precious Carbon, I helped build the product from scratch — refining everything from the tone of voice to the tech stack that matched diamonds to buyers.
In every role, I was obsessed with making the diamond experience better. Smoother. Smarter. More human.
But over time, I kept running into the same problem:
Too much choice. Not enough clarity.
What Most Sites Get Wrong
The industry runs on the illusion that more = better. More diamonds. More filters. More “customization.”
You’ve seen it: pages of dropdowns. Thousands of similar stones. 47 nearly identical ring settings. And somehow, you’re supposed to feel confident?
I watched it overwhelm smart, thoughtful people who just wanted to get it right.
It’s not that companies don’t care. It’s that most of them are built to scale inventory — not confidence.
I Built 57 Facets to Flip the Script
57 Facets isn’t a diamond database.
It’s a curated experience. One that lets you choose what matters — and never asks you to pretend to be a gemologist.
Here’s what we do differently:
- ✨ You choose the diamond size (visually — not by carat weight)
- ✨ You choose the setting style (Solitaire or Pavé)
- ✨ You choose the metal (18k Yellow, Rose, or Platinum)
- 💎 I hand-select your diamond to elite, GIA-backed standards — clarity, cut, brilliance, and overall wow factor
No filters. No fluff. No spreadsheet spiral.
Just the best options — already vetted by someone who’s done this a thousand times before.
This Is the Brand I Needed Back Then
If I’m honest, I didn’t set out to become a founder.
I set out to fix what was broken — for my clients, for the overwhelmed buyers, for the industry I still love (but needed to unlearn).
And the best way to do that was to build something new from the ground up.
A ring buying experience that feels like a deep breath.
You’re not supposed to feel stressed. You’re supposed to feel sure.
That’s what I’m here for. That’s what 57 Facets is about.
Let’s Make This Easy
You pick the size and style. I handle the diamond.
Confidence Without the Crash Course™ starts here.
About the Author:
Alexis Elsey is a GIA Graduate Gemologist with over 10 years in the diamond industry. She’s sold over $10M in fine jewelry at Tiffany & Co., led diamond concierge services at Rare Carat, and built product strategy at Precious Carbon. She founded 57 Facets to remove the overwhelm and bring expert-backed clarity to modern ring buyers.